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Direct selling benefits
Galdi’s developments in this fast paced environment have been guided and enlightened by the values propounded by the World Federation of Direct Selling Association (WFSDA) (see Fig. 1), which states that “direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere in the world.
Direct selling benefits
Galdi’s developments in this fast paced environment have been guided and enlightened by the values propounded by the World Federation of Direct Selling Association (WFSDA) (see Fig. 1), which states that “direct selling is the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. Just about any product or service can be purchased through direct selling somewhere in the world.
“Many people think of cosmetics, wellness products and home décor as products that are often sold through direct sales, but add to that countless other product categories including kitchen products, jewellery, clothing, organic gardening supplies, spa products, scrapbooking supplies, rubber stamps and much, much more.”
Galdi counts on a large team of professional, highly skilled colleagues in direct selling, who come from many different walks of life. Some of them sustain that direct selling has been a valid option to America’s current retirement savings crisis, providing for the needs of the next generation in the coming years. Aware of the changing dynamic of the marketplace, Galdi stated that “money has a role in retirement, but it’s not the primary one that every one gives it. Combine that concept with eye-opening statistics estimate that half of all baby boomers are interested in starting a business, and the makings of a massive trend are in place.”
With a global revenue of over $178.5m and more than 90 million independent contractors on a global scale, direct selling offers endless possibilities to ambitious entrepreneurs like Fabio Galdi, whose success can be attributed to an enterprising spirit as well as ceaseless commitment.
Fighting against pyramid schemes
Galdi is combative: “Regrettably this industry, just like many others, is polluted by scammers and very often transparent businesses are jeopardised by frauds and dodgy businesses. We do not want to be associated with those who consciously operate scams in the market. Our company is on the front line in the fight against pyramid schemes.
Galdi is combative: “Regrettably this industry, just like many others, is polluted by scammers and very often transparent businesses are jeopardised by frauds and dodgy businesses. We do not want to be associated with those who consciously operate scams in the market. Our company is on the front line in the fight against pyramid schemes.
“We need to generate awareness in those who access this industry, through hard work and a lengthy commitment sustainable results can be produced. Ethics is our utmost priority. Always beware of those who argue that this industry produces high profit with little effort. That is just rubbish. Our company provides adequate training to help our distributors to operate ethically.” The training course sellers go through is aimed at creating the best professionals in such a competitive industry. Pyramid schemes have rightly been widely criticised, and they have also notoriously hindered the credibility of genuine companies.
Galdi fully embraces the values and business models of multi-level marketing in his successful business ventures, ranging from telecommunications to wearable technology. At only 42 years of age, the CEO has established himself on the list of leading entrepreneurs of the next decade on a global scale.
The company has a deep sense of social responsibility, and Galdi’s brother, Alfonso, in addition to his commitment as CFO of the company, has founded a philanthropic initiative, the World for People Foundation. This initiative aims at undertaking sustainable development through socially innovative projects and contributing to improve living conditions in the local economies of our world’s poorest areas. The World for People Foundation identifies and seeks to implement the most advanced technological solutions that are aimed at improving the living conditions of populations.
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