There are literally thousands of network marketing companies around and each one of them claiming to be better than the other. It is crucial to select a sound company to work with because your decision is for the long term and once you start building it, it will be frustrating and even disastrous to find out later that the company has closed down, change its compensation plans or is a pyramid scam.
The following criteria will be helpful in assisting you to make a wise decision:
1. The background of the company and its track records.
It is of course wise to select a company that has a successful and sound track record of at least 5 years. Check out on the paid-up capital, cash flows and profitability of the company. The reason is that most networking marketing companies does not last more than 5 years. This does not mean that new companies are not good. It is that you will have to do some extra facts finding about the company.
2. The Management of the company
It is important to check out the credibility of the management of the company. Is the management experienced in the business of network marketing? Is network marketing the principal business activity of the company? Is the company also involved in other unrelated business operations? It is wise to choose a company that has experienced management team that is focused only on the business of network marketing.
3. The Products and Services offered
This is the core of the business. The following considerations should be taken into account:
- variety of products and services
- consumable products that are needed everyday
- the effectiveness and quality of the products and services
- money back guarantees
- source of the products and services
- constant supply
- products that are safe to use and are environment friendly
- competitive prices
- after sales service
4. The Compensation Plan
The compensation plan should be generous and fair to everyone. It should reward distributors based on the effort put in and not on other criteria. It should be a working plan and not a quick get rich scheme.
5. Support
The company should have proper support in terms of training and motivation. This includes training courses, seminars, workshops, materials like audio visual, etc. There must be proper infrastructure set up to aid the supply and delivery of products and services. There must be warehouses or collection centers set up to assist the supply of products and services. The availability of genealogy reports, commission and bonus reports are also important.
6. International
Is the company operating overseas, and is it possible for distributors to expand their business worldwide? For those who are planning to build a big and global business, this is a very important factor to consider. With the Internet, it is now possible to conduct a global business with ease.
7. Legality
Is the company properly registered with the relevant authorities? Does the company have a valid direct selling license and do they follow the rules and regulations of the countries they are operating in? Are they registered with the Direct Selling Associations of the various countries they are operating in? These are important factors to consider because it will determine whether the company will continue operation in the long run.
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